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How to Start a Walking Business
Starting a hiking or trekking business can be quite simple and offers many benefits to business owners. You don’t have to live near a national park or tourist attraction for this business to work. In fact, there may be several hiking or walking opportunities right under your nose – and there may be virtually no competition!
There are also other benefits that walking or hiking provides, such as exercise, weight loss, social activity, animal sightings or simply an escape from the daily routine. If any or all of these activities interest you, this could be your ideal career.
At first glance, a walk-in business may seem to have few opportunities with a small customer base. But think again. In the hiking business, you have opportunities to lead different types of day trips and even expand into week-long hiking adventures to remote locations. There is no single target market. You can focus your business on a certain level of tourist – from beginners to advanced. Additionally, while some people enjoy occasional hiking trips, other hiking enthusiasts want to join a regular hiking club that meets weekly or several times a week.
Another factor to think about when starting a business is location. The sky is almost the limit. You can opt for hikes or tours in one area, or you can diversify your work schedule by exploring new areas. You can lead walking or walking tours in cities, states or even countries. You may even want to package hikes or walks as organized group tours – including travel and accommodation.
As you might expect, the ideal hiker or hiker enjoys the company of others, meeting new people, spending time outdoors, and exercising regularly. When working with groups of people from different backgrounds, patience and flexibility will make your job easier. If you love to teach, that’s an added bonus.
Don’t forget your competition. Are there other businesses in your area that offer the same or similar services? Ideally, you want to run walking or hiking tours where you don’t have to worry about several other companies competing for the same customers. Less competition makes it much easier to acquire customers.
If there is significant competition from other hikers or hiking groups in the area, consider differentiating your hikes or hikes. Sometimes you can reduce or even eliminate your competition simply by targeting a different market, such as seniors, families with young children, or people who want to lose weight.
When it comes to promoting your walks or hikes, you’ll use different marketing strategies depending on whether your potential customers are local or from out of town. Start by printing information brochures and tour plans. Leave some at your city or county visitor center, chamber of commerce, or parks and recreation office. Municipal libraries, coffee shops, and community colleges sometimes allow brochures and flyers to be displayed and usually draw large crowds on a regular basis. Since you’ll be spending your advertising dollars in brochures or printed materials rather than ads, take the time to create something interesting and engaging enough to get your marketing articles picked up and read.
My top tip? Get advice from a hiking expert. I mean people who own a group of hiking or walking businesses. Even meeting someone who runs tours or group activities as a business can be helpful.
You can get lots of insider tips from seasoned professionals – and they can often save you a lot of time and effort when starting your own business. If you don’t know of anyone in the industry, check your local library or bookstore for a guidebook for startups, usually written by someone who used to hike or hike.
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