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Niche Awareness – 5 Things You Need to Know
When you’re starting out in internet marketing, one of the hardest things to do can be deciding which niche market to target.
I know that when I first started out, I went from not knowing what area to focus on to being bombarded with so many different niche markets that the prospect of picking just one or two made my head spin.
With that in mind, I’m going to look at some of the different types of niche markets available to you, as well as a few other things you’ll need to consider, with the intention of shedding some light on the subject and hopefully making your selection process easier as a result gaps in the market.
1. Try traditional niche markets
Traditional niche markets fall into three main categories
• Health and fitness
• Wealth creation
Each of these markets has been around much longer than the internet and there will always be demand. In fact, these markets existed before the beginning of marketing itself.
For example, people are constantly trying to improve their health, it may be health in general or they are dealing with a medical condition they have to live with such as diabetes, high blood pressure, back pain, asthma or IBS to name a few.
Perhaps you are more interested in the fitness side of things, again the scope for this market is huge and in high demand. People are always looking for ways to work out at home or cut down on time at the gym in different ways to achieve maximum results in the shortest amount of time. Many of these gym goers are looking for ways to gain weight or build muscle.
Which brings me nicely to what is probably the biggest area under the health and fitness banner, which is weight loss. The global weight loss market is estimated to be worth £220 million, with an estimated 29 million Brits trying to lose weight last year alone, and with obesity on the rise, this market is only set to grow. With that in mind, there is always a marketplace that will be hungry for information in this area.
Likewise, people are always looking for ways to make more money, maybe they’ve retired and want something to fill their time and supplement their pension, or they could be looking for something to do as a hobby that can generate a little extra money. to supplement their wages. It could be, they have dreams of quitting the 9 to 5 grind and starting out on their own. As with health and fitness, wealth creation is a huge market with many options.
Similarly, lifestyle is an area that people want to continually improve, which again covers a wide range of topics, quitting smoking or drinking could also be covered under health and fitness, but tends to fall under lifestyle, as well as improving sleep and managing stress. You can also look into relaxation techniques and meditation, as well as the very popular relationship gap. So, as you can see, a large number of people will always be looking for solutions in this market.
In conclusion, the markets I mentioned are a fantastic place to start if you are thinking about internet marketing, or even if you are already up and running and want to explore a new niche, then they are huge markets to tap into.
2. Solve people’s problems
Every single person involved in internet marketing brings with them a wealth of knowledge and if you think this is not true for you, you are wrong. We all have things that we are passionate about or are good at, it could be a hobby that you have been doing for years or maybe you do a job where you have gained knowledge that could be passed on to the less insider – insiders information, tricks of the trade etc. You can use what you know or love to solve other people’s problems. Even if you don’t know all the answers, with internet access you have all the experts on your chosen topic at your fingertips – just google it! And if you solve a problem, you help someone. If you help someone, you can get paid for your time and effort.
Every day, people all over the world are looking for answers to the problems they may have in every single topic under the sun. You do not believe me? try googling “how to make my bread rise” and you’ll get over 5.6 million results, or try “How to improve your golf swing” and it will return over 1.25 million results, or try something more obscure like “How to stop my dog from barking ” and you will get over 770,000 results. What I’m trying to say here is that no matter what you are knowledgeable about, there is someone out there looking for answers to problems in that particular area.
If you can provide solutions to people looking for answers in a way they can easily access, you can get paid for it.
One of the easiest ways to do this is to create an e-book and using websites like Amazon kindle direct publishing; https://kdp.amazon.com now it’s easier than ever to get your eBook on the market. If you also add an audio or video version, you will greatly improve your wide appeal.
Do your research right and you can easily find the most common problems in your chosen niche. A very good way to find out what problems people need to solve is to go directly to the market itself. One of the best places to look may be online forums dedicated to your chosen topic, where you will find many people looking for answers to a multitude of problems. Sites like Yahoo Answers are also a great way to find out what problems people are facing. If you want, you can always go and research people in your chosen niche.
Not only is this a great way to find out what problems people need to solve, but it’s also very valuable to you because people are basically telling you what product they need. All you have to do is give it to them.
3. Do your research
Researching your chosen niche is vital. It is important because it tells you what the market is thinking and more importantly what it wants. It also tells you if the demand is big enough to make it worth your time and effort to create the products the market wants.
By going directly into the market, you can find out what problems they face, what solutions they’ve tried, what worked and what didn’t, you’ll gain a better understanding of what people want, and you’ll be in a better position to provide solutions. in a targeted way.
If you already have a list, that’s great, send them a short email questionnaire, ask them what they want to know, what problems they have (short term and long term), what information they need.
A great way to find a niche market is to use the Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal You can see how many people are searching for a specific word or phrase, this is an invaluable tool to see if there is a demand for the niche you are considering. If there are 10,000 searches per month or more and very little competition from advertisers, you may have found a niche that is ready and waiting to be exploited.
4. Keep looking
As an internet marketer, it’s important to keep looking for new ideas and keep looking for new niches and markets to potentially tap into, which will not only increase your revenue numbers but also ensure you’re not putting all your eggs in one basket should one niche start wane. Still, don’t give up on one niche just because you had a successful product. If one product worked, then there is potential to sell more, continue in the same niche until you have 4 or 5 good products that make you money.
Remember to maintain an ongoing relationship with your existing buyers, email them at least once a month, send them offers, upsells and other products you think they might be interested in. Remember, it is easier and cheaper to sell to someone who is already a customer than to sell to a complete stranger.
You are surrounded by places where you can get inspiration for new niche markets. Try going to the magazine section of your local store, look at the different magazines they sell and the topics they cover, chances are if there is a magazine for it then it probably has enough potential buyers to make it a useful niche on the market.
As I mentioned before, you can also find inspiration by playing around with the Google Ads Keyword Tool.
5. Go deeper
I mean simply finding more specific areas of interest in your chosen niche. For example, maybe your specialty is the beauty market, so your more specific areas in that market might be hair or nails, looking younger, or even a makeup niche.
Taking the makeup niche as an example, you can narrow it down to things like applying lipstick, foundations for different skin types, or applying eye makeup.
Let’s say you decide to create products about eye makeup. If you are a bit of an expert on the subject, then great, turn what you know into an e-book or a step-by-step video tutorial. If you’re not, then don’t worry, you can talk to experts in the field and maybe record the interview and make your product out of it.
By going deeper and being more specific, you can really get the most out of your chosen niche, and being very specific can open up a whole world of possibilities to build on. Remember, people like to learn from experts, so attention to detail pays off.
It’s also a good idea to think laterally within your niche market and consider what other products or services people might be interested in. As I mentioned earlier, if people have already purchased from you, suggest other products that you think they might be interested in or offer them an upsell on another product at a higher price.
Finally, make sure you take careful note of what works and what doesn’t, and then maybe see how you can use what works in the future and whether you can fix the things that don’t work, or whether you need to scrap them and try a different approach .
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