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Why the Plus Size Clothing Market is Now Big Business

Plus size clothing has come a long way in the apparel industry and fashion market. In the past, clothing choices made for plus-size people were limited, often without respect for society’s ever-changing fashion trends. The availability of different styles was quite poor and inappropriate. The demand for better choice has increased with the unfortunate increase in overweight or obese people around the world.

People grow up

Interest in buying plus size clothing has increased due to the rising levels of obesity and eating disorders plaguing a large number of people. The shape and size of the average person has increased over the years, requiring a change in the way clothing is designed, produced and marketed – especially by women, who as a whole have become larger and heavier than appeared about 20 years ago. People now reaching their 40s and 50s are adding to the rise in obesity – more than 60% of this group need oversized clothing.

Supply of a Purchase Need

Retailers and designers have noticed the strong need for plus size clothing and have made strides in the market. You can now find a range of Plus size clothing in stores, boutiques and department stores that once didn’t offer a decent selection, if at all. There has also been an explosion in plus size clothing lines that focus only on the customer who needs larger sizes. Stores dedicated to serving the plus size clothing shopper have also grown over the years. The mall now offers options in addition to Lane Bryant for a shopper who needs plus-size clothing.

Market Research

The change came after an exploration into the different sizes of buyers. The average size of a man and especially a woman has changed over the years. In the 1960s, the average woman’s measurements were a 34B bust, a 24-inch waist with 33-inch hips. In today’s society, the need for plus size clothing becomes apparent when the average woman now has a 36 C bust, 28 inch waist with 38 inch hips. Forty years ago, the average size of a woman was a size 8, but now the average seems to be somewhere around a size 14. It was obvious that more plus size clothing would have to be made available to reflect the changes in the size of an average shopper.

A Profitable Sector

The plus size clothing industry has not only provided the masses with the fashion options they desire, but has also tapped into a cash cow, totaling over $5 billion in clothing sales. Over 30% of the female population buys an oversized garment. Retailers have discovered how they can also market to a targeted group of shoppers who are more likely to purchase these clothing items. Middle-aged women are less likely to spend more money on large clothing than their younger counterparts. With today’s fashion trends, plus size clothing can be just as ‘in’ as a pair of hip-hugging skinny jeans, which by the way now come in plus sizes too.

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