What Is The Weight Limit For A 12 Year Old Facebook Lost Around 2.8 Million U.S. Users Under 25 Last Year. 2018 Won’t Be Much Better

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Facebook Lost Around 2.8 Million U.S. Users Under 25 Last Year. 2018 Won’t Be Much Better

Facebook is losing younger users at a faster rate than expected, according to the latest estimates from eMarketer.

The digital measurement firm last year forecast a 3.4 percent decline in Facebook users ages 12 to 17 in the U.S. in 2017, the first time it predicted a decline in Facebook usage by any age group.

Reality: eMarketer found that the number of US Facebook users ages 12 to 17 fell 9.9 percent in 2017, or about 1.4 million total users. That was almost three times the expected drop. At the end of the year, there were approximately 12.1 million US Facebook users ages 12 to 17.

There could be several reasons for the drop. Facebook has been losing its “cool” factor over the years, and young people have more options than ever to keep in touch with friends and family. Facebook also acts as a digital record-keeper — but many young people don’t seem to care about saving their lives online, at least in public. This explains why Snapchat and Instagram, which offer the ability to share photos and videos, are gaining popularity among this demographic.

Overall, eMarketer found that Facebook lost about 2.8 million U.S. users under the age of 25 last year.

Facebook’s 2018 doesn’t look much better, either.

The research firm released its 2018 Facebook usage estimates on Monday, predicting that Facebook will lose about 2.1 million users under the age of 25 in the United States this year.

EMarketer predicts that Facebook usage will decline among those under 25 in all three age groups:

Facebook users under the age of 11 decreased by 9.3%. (Reminder: Facebook’s terms of service require users to be at least 13 years old to create an account, although it’s easy to get around this.)

Users aged 12 to 17 decreased by 5.6%.

Users aged 18 to 24 decreased by 5.8%. This is the first time eMarketer has forecast a year-over-year decline in usage in this age group, although this has happened before. In 2016, Facebook’s 18- to 24-year-old user base fell 1.5 percent.

Take these numbers with a grain of salt — eMarketer is an outside research firm, so it doesn’t know the full picture of companies like Facebook.

Regardless, the fact that eMarketer is predicting a broad-based decline bodes badly for Facebook. Young people are a good barometer of popularity, but more importantly for Facebook, the loss of the next generation of internet users in the US is a problem for the company’s long-term dominance.

The good news for Facebook is that despite the projected decline in younger users, eMarketer believes that Facebook’s overall U.S. user base will continue to grow in the coming years. Perhaps more importantly, eMarketer expects Facebook-owned Instagram to post significant growth. The research firm sees Instagram’s U.S. user base growing 13 percent this year to nearly 105 million people.

That’s even better than Snapchat’s projected growth — eMarketer believes it will add US users

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