What Was The Package Weight Limit At Ups Years Ago How to Choose the Right E-Commerce Solution For Your Website

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How to Choose the Right E-Commerce Solution For Your Website

Before you start looking for eCommerce solutions, you need to know what you want and need. The more details you plan ahead, the better your life will be.

As a web designer, I often work with clients who choose their eCommerce solution simply because it’s “free” or because their web designer recommends it. Your designer can be a great resource for choosing the right eCommerce solution, but only if they understand your needs and options available enough, and are used to working with a variety of eCommerce solutions rather than just focusing on one or two. 1 One size does not fit all sizes in e-commerce.

Start with a “wish list” of all the features your ideal eCommerce solution should have and sort them by priority. Find out which features are absolute “must haves” and which ones you can flexibly use. Digital product delivery can be critical to your business. Or you may require a specific payment gateway, but be flexible with shipping. These are the types of things you want to know before you start shopping for eCommerce solutions.

Here are some of the biggest areas you need to consider:

* What level of technical skills are required to update/administer e-commerce solutions? Some are more user friendly than others. Be sure to try the demo before making your choice. All ecommerce solutions have a learning curve, but some will be easier than others. See support options available for learning – what are available? user guide? video tutorial? Support help desk?

* What payment methods do you accept? Paypal? credit card? It’s important to understand this before you choose, as not all ecommerce solutions work with all payment gateways.

* How will you charge for shipping on the item? Do you need a real-time shipping quote (UPS, USPS, FedEx or other carriers)? Or will you ship using table, percentage or flat rate?

* Do you want to offer coupons or sales? What kind? Do you need to restrict sales of specific categories or products or limit the number of times a coupon can be used?

* Do you need your shopping cart to keep track of your limited quantity or one item inventory?

* If you offer digital products (PDF e-books, MP3, etc.), do you require instant delivery of products through your e-commerce system?

* What is your budget for the total cost? Remember that, in addition to any licensing fees, you’ll need to budget for a designer (and possibly an SSL certificate) and support for your chosen shopping cart. Licensed carts are often cheaper than free carts when you add customization and support costs.

* If you plan to have your sales drop shipped or are working with a product fulfillment company, please check that it can be integrated smoothly. Your shipper should be able to guide you in which system works best for them.

Some other features you might want to consider:

* Can you manage your entire website with an eCommerce solution, or just your products?

Some shopping carts are designed as “whole site” solutions where you can add informational pages, change the site layout, etc. in the cart management.

Other shopping carts are designed as “add-on” solutions where you add small “Add to Cart” buttons to existing website pages, or link to the webshop but keep the information pages on a separate website.

* Is it “SEO friendly” or are you struggling to get traffic from search engines?

To be search engine friendly, the shopping cart should allow you to control page titles, descriptions, keyword tags, image names, etc. The URL it generates should not be full of characters like ? and & and = but look like real words (preferably your product name).

* Do you want something fully branded and integrated into your domain/website or do you want to start with a smaller eCommerce system like Etsy Shop (etsy.com), Hyena Cart (hyenacart.com) or eBay Store (ebay.com)?

Once you’ve listed the features and functionality you need for your shopping cart, it’s time to review the options. Compare them one by one with your list of needs and you will be able to find the one that is best for your website.

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