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These Keyword Selection Mistakes Can Cost You a Lot of Time and Money

I don’t think it will cause too much debate if I say that keyword selection is probably the most important aspect of internet marketing.

However, most people do their research the wrong way!

They rush through it so they can rush through their projects, thinking the faster they finish, the faster the money will come in, but the truth is, not taking the time to get your keywords right can cost you in the long run lost heavily.

You see, what most people do is target a main phrase, like “weight loss” or “dog training,” and then they extrapolate that phrase into longer keyword phrases that include the main phrase.

Then they pick a phrase from that list and go into Google and try to find out how many “competing” pages there are.

There’s a lot of thought on this, but most people are told to type a keyword phrase into google using quotes, and if it returns less than a certain number of results, that phrase is considered “easy” to rank for (the actual number of results depends on who you talk to and whichever method you use, but usually around 20,000)

Using the method above, one can go through the keyword selection process and get started in under an hour, but the problem is, if you find keywords this way, you’re not digging for real “gems” that you might find you Spent a lot of time trying to get them to rank and ended up walking away frustrated.

Here’s how you should choose your keywords

In order to be competitive on today’s Internet, you need to find keywords that no one else is targeting – those valuable keywords that bring in enough traffic, but that you can also rank for with minimal effort.

Finding the balance between these is often a challenge, but spending more time in the selection phase can help you target keywords that are worth your time to pursue.

broaden your horizons

The first thing you need to consider is broadening your horizons when it comes to keyword phrases.

Why not use fat loss or calorie reduction instead of weight loss? Think of all the terms related to your niche and take the time to dig into them to find the real gems.

evaluate your competition

Perhaps the biggest mistake people make when choosing keywords is simply looking at how many pages are targeting that keyword phrase without properly assessing the competition.

You see, there may only be 10 other people targeting that phrase, but if they’re all 10 year old domains with thousands of high quality backlinks, it’s going to take you a long time to get to page one .

On the other hand, there might be a million pages targeting your keyword phrase, but if they have weak on-page SEO and 0 backlinks, then you can easily slide into the #1 position.

Do you see why this part of the selection phase is critical and could waste your time and money if done poorly?

The proper way to evaluate your competitors is to enter your search phrase no quotes (Who uses quotes to search anyway?) And see what comes up in the top 10. These are the sites that Google thinks are the best fits for that keyword phrase.

Then, you must evaluate the strength of each website based on domain age, backlink count, backlink quality, and on-page SEO.

Approaching keyword selection in this way will allow you to unearth hidden gems and help you decide if ranking for a keyword is worth your time and effort.

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